It’s our mission to make men’s life more relaxed and successful by curating and creating their understated appearance. We’ll do so by creating brand lead sophisticated and elegant styles, making it very easy to order and then individually cutting and tailoring uniquely for you. We are British, defiant in taste, we cut and tailor for individuals. We are understated.
what we do
We create sample collections with fixed designs that ensure an understated, relaxed appearance. You can order these garments online after creating an account at your local exclusive retailer. He takes your measurements, shows you the collection and gives proper advice. Once an order is received, we’ll individually cut & tailor those garments to ensure a perfect fit with a limited eco footprint. We’ll be in constant communication with both you and your retailer: smart & connected.
who we are
We’re a well-funded joint venture between two established British and Dutch tailoring businesses. For the last decades, the team behind understated has been the secret behind some of the most sophisticated bespoke tailors and brands in England and Mainland Europe. In 2017, we delved into our comprehensive pattern library to create the most beautiful, sophisticated English garments for our own label. understated is not just a brand; it is the contemporary British tailoring brand that reflects the way you want to wear your cloths - how they fit, how they last.
for whom we are
We don’t react to or get influenced by the taste of peacocks that determine current and transient fashion. We are defiant in our thoughts about timeless pieces that you will enjoy for years to come. Our garments will make you look refined, chic…. understated. We are creating garments for the subtle, the discerning, the stalwarts, the bold but quiet luxurians, the revolutionists.
For decades, we have been tailoring and crafting some of the most refined and elegant bespoke garments in Yorkshire (England) and India, one of the great powers of the British Commonwealth. The core of our tailoring is located in Bramley. It is here that the traditions of tailoring grew up, not far from the mills from where the world's finest cloth originates. These tailoring skills, fine-tuned over the centuries, continue at understated in pattern drafting, cloth cutting, sewing and the tailoring of individually made, luxurious suits, jackets, coats, trousers and shirts. For decades understated has worked hand in glove with an Indian tailoring jewel, steeped in centuries of traditional British tailoring. Our tailors come from a family containing generations of tailors and cutters that hold on to the artisanal skills and obsessive attention to detail needed to satisfy you and others of taste and discrimination.
We work solely with British cloth houses and when available with selvedge. The term selvedge (or salvage in US english) is a corruption of “self-edge”, and has been in use since the 16th century. Selvedges form the extreme lateral edges of the fabric and are formed during the weaving process. They prevent unravelling and fraying. A quality mill, that weaves for tailors, will weave descriptions into the selvedge using special jacquards. And here comes a major advantage for the less experienced buyer: this will enable you to recognise a genuine branded cloth and its origin. Decades ago, to prevent cheating with cloths, tailors were asked to show the selvedge in the finished garment in an understated way. We revive this tradition and will show the selvedge in our garments when available. You can find them in the inside of the trouser pockets and the inside pocket of your jacket.